0 comments on “This Easy Action Really Does Score Epic Impact”

This Easy Action Really Does Score Epic Impact

Behold, Big-time Inspiration

This rousing 30-second spot shows us how one simple change really can have mind-blowing impact. So go ahead, ditch the flimsy paper cup for an actual mug, and you’ll save absurd amounts of Earth’s valuable resources. (For specific absurdities, check out the video.)

Huge thanks to our friends at Comcast Spotlight Chicago Creative for producing this appropriately epic PSA, which is airing now on 64 stations across Chicagoland. And now…

Snag your earth-saving mug HERE!

0 comments on “Myth: You Gotta Drive to Get to REAL Nature”

Myth: You Gotta Drive to Get to REAL Nature

Do You Need Four Wheels and an Engine to Get to Nature?

City is often pitted against nature: Concrete jungle vs. forest or prairie. Civilization vs. wilderness. Shops and museums vs. prairie. But are cities as disconnected from nature as they seem? Must city-dwellers with an itch to experience wilderness rely on four-wheeled motorized vehicles to reach it?

Though many of our urban areas were built to accommodate car culture (we’re looking at you, Los Angeles), open, natural space really can be just a walk, bike, or bus ride away in cities from Chicago to Bogotá.

0 comments on “Myth: Hold Your Nose — Composting Stinks!”

Myth: Hold Your Nose — Composting Stinks!

“Hold Your Nose!”—Said No Real-Life Composter We Talked To, Ever

Every nose has its own unique point of view, er, smell—but all are likely to turn themselves up at the smell of rotting trash. Why then would we assault our nasal passages by composting, aka, piling up a bunch of food and plant waste with the express goal of, gasp, purposefully letting it rot?