This Easy Action Really Does Score Epic Impact

Behold, Big-time Inspiration

This rousing 30-second spot shows us how one simple change really can have mind-blowing impact. So go ahead, ditch the flimsy paper cup for an actual mug, and you’ll save absurd amounts of Earth’s valuable resources. (For specific absurdities, check out the video.)

Huge thanks to our friends at Comcast Spotlight Chicago Creative for producing this appropriately epic PSA, which is airing now on 64 stations across Chicagoland. And now…

Snag your earth-saving mug HERE!


Wild Revelations 2: Simple Solutions

What does a true wildlife conservation rockstar think will make a difference in our quest to save the world? Hint: It’s simpler than you might think.

Stuart Strahl poses with a seal! He may have the coolest job ever... (Brookfield Zoo/CZS)
Stuart Strahl poses with a seal! He may have the coolest job ever… (Brookfield Zoo/CZS)

I had the amazing opportunity to find out how/why at the 2015 International Wildlife Conservation Expo, when I sat down with Stuart Strahl, PhD, president and CEO of Chicago Zoological Society/Brookfield Zoo.


Behind the Fence: 7 Gorgeous Gardens That Save Seeds

— by Jessica B. Turner, PhD candidate, West Virginia University

Mary, Mary, quite contrary…how does your garden’s plant diversity grow? As we recently explored in Myth form, preserving seeds is critical to ensuring we don’t lose entire species to threats like disease spread and climate change. Seeds are super cool when you think about it—especially when you can actually visit the gardens and arboretums that house seed banks.


Green Pups 101

Bringing Home Your Best Friend—Eco-friendly Edition

—by Jessica B. Turner, PhD candidate, West Virginia University

Dogs are (hu)man’s best friend, but getting one means you have to be ready for a fun, exhausting, and crazy transition…and if you’re like me, that includes keeping things earth-lovin’, too.

Having recently done the homework to prep for my own new pup—all 12 pounds of wrinkly, wobbly, under-foot, energetic love that he is—I’m pleased to share with you the quick scoop on easy green ways to welcome your new dog home.

Read on for a combination of DIY and ready-made ways to ready, set, green doggy’s homecoming, from toys to cleaning to potty-breaks.