Having spent many of his childhood mornings on sunrise hikes and bike rides, where he learned to appreciate the raw beauty of nature and the outdoors, Jeff is best known as a founder and CEO in the Priceline family of companies. A successful entrepreneur in a series of internet and e-commerce businesses, as well as the entertainment industry, Jeff works with President Obama’s National Advisory Council on Innovation & Entrepreneurship, along with USAID and the State Department, where he speaks all over the world on the topics of entrepreneurship and innovation. He’s a regularly featured business expert on Fox News, CNN, NBC and other media outlets. He brings to EcoMyths a passion for reaching as many people as possible with positive, empowering messages about the environment.